IPWs bring Chicago Luxury Real Estate to your handheld device
Posted Mon Nov 17 08:53:00 UTC 2008
Rubloff has developed a great way to differentiate the lowly “for sale sign” and listing page on Chicago real estate websites, and Chicago luxury homes are primed to benefit. Rubloff has introduced Individual Property Websites (IPWs) to their site recently. The traditional site has an agent name, company logo and phone number. Maybe even a photo of the agent (how that helps sell homes I don’t know).
Some enterprising companies have added a four or five digit number to the sign where someone can call for more info or plug into a website as an ID number. Or maybe you can even text to a number for more info (which will result in the listing agent having your number and calling you back). Great idea, but still not getting to the point – pushing information to the consumer quickly and easily. The IPW provides a quick an easy way for a consumer with a hand-held device to immediately call up interior photos, pricing information, etc. in a mobile-friendly format! Let’s say you’re walking by a luxury Rubloff listing on Chicago’s northside. You simply plug in the address in your handheld and voila, all the listing information populates, including high quality photos, contact information, etc.
For someone listing a high-end home or condo in Chicago, this is a great opportunity to differentiate the listing as your potential buyer strolls by!
Posted By: 
John D’Ambrogio
